Welcome to the Niche Cruise Marketing Alliance (NCMA). The NCMA is a collection of cruise lines that provide some of the finest travel experiences available in the travel industry today. Our purpose is to increase awareness about the concept of niche cruises. We want to get the message out exciting alternatives to the standard Caribbean cruise or the typical mass-market cruise.
The assortment of products you will find on the pages that follow range from yacht-like sailing vessels to medium-sized classic cruise ships. Our partners can take you to some of the most exotic places on earth. Discover the wilds of the Arctic, the paradise of the South Pacific, or the magic of the Mediterranean. Explore the unique cultures and history found along the rivers of Europe and the great waterways of North America.
Although the journeys provided by our niche cruise members may be different, they do have several common traits. First and foremost is that they provide more intimate experiences than the larger cruise lines. Smaller ships can also cruise to remote destinations that the larger cruise lines cannot venture to. For example, cruise lines like Seattle-based Cruise West can take passengers to some of the most secluded and pristine locales in the Sea of Cortez and Alaska's Inside Passage - cruising through hidden inlets rich with wildlife and natural beauty.
Niche cruise lines also place personal enrichment and environmental preservation high on their agendas. For this reason, NCMA lines are heavily destination-focused with unique itineraries and shore excursions.